Apple’s memory cost warning raises questions over future Mac pricing

Apple expects rising memory costs to put further pressure on its business in the final quarter of 2026, according to a November 3 report from TechRadar. The warning raises questions about future Mac prices, although the report does not establish that another increase has been announced.

TechRadar, citing reporting by The Guardian, attributes the warning to John Ternus, identified in the article as Apple’s chief executive. Speaking on a call following the company’s fiscal third-quarter results, Ternus described current memory pricing as “unprecedented” and said costs would climb further during the closing quarter of the calendar year.

Higher costs put margins under pressure

According to the report, Apple told investors that more expensive memory would reduce some of its profit margins. That warning accompanied financial results that exceeded analyst expectations, with iPhone, Mac mini and China sales cited as contributors.

TechRadar also reports that Apple had already increased prices across Macs, iPads and iPhones during 2026. Ternus said those adjustments had partly offset the component cost pressure. The account does not specify how any further increase in memory costs would be divided between Apple’s margins and customer prices.

What this means for PC buyers

For readers considering a Mac purchase, the distinction is between a reported increase in Apple’s costs and a confirmed change to retail pricing. TechRadar anticipates that further price rises could follow, but that remains the publication’s analysis.

The warning therefore adds uncertainty to future buying decisions without establishing a new price, affected configuration or timetable for another Mac price adjustment.